You want to find the perfect digital marketing agency. You want an agency that can help you grow your business and bring in new customers. But hiring is hard! There are so many things to consider when picking a marketing partner, and it's easy to get overwhelmed by all of them—especially if this is your first time hiring one.

If you're looking for a new digital marketing adelaide agency but aren't sure where to start, take a deep breath: We're here to help. In this article, we'll walk through five steps you can follow to ensure that any agency you choose will be able to provide exactly what you need from their services.

Gather recommendations

You've made a list of potential agencies, but now you have to narrow it down. Who's going to be the best fit for your business? The first step is asking for recommendations from friends, family and other businesses that are similar to yours. It may be helpful to get an agency recommendation from a business owner in your industry who has had great success with the company.

Ask current clients how they feel about their experience working with the agency—they're sure to have valuable insight into what makes them successful as well as any areas they could improve on. You could also ask employees directly if they'd recommend their employer's services, especially when there's nothing at stake (i.e., if you already know there is no job opening).

Finally, take time before making any final decisions by reaching out directly through email or phone calls so that each candidate gets ample opportunity to explain why she thinks she'd be right for your company!

Get to know the agency's philosophy

• What is the agency's philosophy?

• How does it compare to your own?

• Do you see a fit?

• How do they handle client relationships?

• What is their process, if they have one (customer relationship management, project management, etc.)?

Check for originality

You should also be on the lookout for originality. A good digital marketing agency Adelaide will have a unique style of writing and design, which makes working with them much easier. If they are not original, then you will run into problems with your project as it progresses. Hiring an agency that has a unique style is vital to ensuring your online presence has a strong foundation for success.

How do you measure success?

This is the most important question to ask yourself when choosing an agency. Without a way of measuring success, there's no way to know if your agency is performing well or not. You'll need to determine what are the best metrics for your business and how they will be measured and reported. Some common metrics include:

• Number of clients acquired per month/year

• Average client lifetime value (CLV) per campaign or channel

• Average CLV across all campaigns and channels

Effectiveness of past campaigns

When it comes to measuring the success of a campaign, you should know the answers to these questions:

• How are they measuring success?

• What is their process for measuring success?

• How do they measure ROI?

• How do they measure engagement, customer satisfaction and brand awareness/reputation?

No matter how much a particular agency has been recommended, it’s important to evaluate them by yourself.

No matter how much a particular agency has been recommended, it’s important to evaluate them by yourself. Here are five tips for doing so:

• Evaluate the agency based on their own merits, not on what others say about them.

• Evaluate an agency based on their philosophy, research and strategy capabilities, not just their creative work or social media skills (though these will certainly help).

• Review past campaigns and see how they performed against their goals (e.g., click through rates, conversions) or even better if you can find some long term clients who would be willing to talk with you about the experience they had working with this company over time (and ask why they chose that company in particular).

Conclusion

These are just a few of the many ways that you can ensure that you hire the perfect digital marketing adelaide agency for your business. If you keep these tips in mind, then it’s certain that you will end up with a great agency that helps grow your brand and make more money.