PPC is a powerful tool used by most Digital Marketing Agency Melbourne that can help you reach new customers and grow your business.

In this post, I'll share some common mistakes that I see companies make when they're using PPC.

Doing PPC in-house.

You should never run your PPC campaign in-house.

Why?

Because it can be expensive, time-consuming and ineffective.

Most small businesses don't have the resources to hire a Digital Marketing Agency Melbourne or a consultant to run their campaigns on their behalf. And even if they did, they wouldn't want to spend all of their budgets on PPC when there are other ways they could save money or increase sales.

With a large company like Google AdWords, however, you can pay per click (CPC) instead of paying per impression (PIP). This means that when someone clicks on one of your ads but doesn't buy anything right away—they're still paying for that click!

And since SEOs recommend spending at least 50% of their budgets on SEO each month (in addition to whatever else needs doing), this means that smaller businesses will find themselves spending more than half of their budgets just maintaining organic traffic from search engines like Google and Bing—and then having no idea where those people came from in the first place!

Using non-relevant keywords

When it comes to PPC, the most important thing you can do is make sure your keywords are relevant. The best way to do this? Use the keyword tool!

Using keywords that are too broad or too specific will lead to poor ROI and may even cause your ad copy to be flagged as spam (which will negatively affect your account).

Not being specific enough with your keywords.

• You should be as specific as possible with your keywords.

• Keywords should be used to describe the product or service you're selling, not just general terms like "home improvement."

• Keywords should only appear once on each page of content, not multiple times within a sentence or paragraph.

Not using a budget for PPC campaigns.

You may have heard the advice that it's important for companies to budget for their PPC campaigns, but how do you create a budget? And what are some of the pitfalls when it comes to creating and monitoring budgets?

A good rule of thumb is to start with a realistic estimate of how much you'll spend on search ads and then add another 10% or so as a buffer. This will give you some room for error if things don't go as planned in your campaign or if there are unexpected costs involved (like buying new keywords).

You can also use this quote from HubSpot: "If you know what type of ad campaign costs $1 million per month but only spend $500k per month on it, then that's good enough."

Another thing worth noting is that most advertisers don't pay per click—they usually pay based on impressions (how many times an ad appears) or cost per thousand (CPM).

If you have Best Digital Marketing Agency, they will help you with making a proper budget to make the most out of it.

Conclusion

As we've seen, there are plenty of mistakes to be made when it comes to PPC. These can lead to wasted money if you don't take the time to learn how your ad is performing and what you should do next.

In fact, many companies have found themselves in this situation after spending too much on ads that didn't produce any results at all!

However, by following our tips above and paying attention to some common mistakes that other marketers have made over time (like using bad keywords or not having a budget), you'll be well on your way to creating great campaigns that perform well across all platforms–and keep customers coming back for more!