Digital Marketing is a key component of any business strategy. Digital Marketing Agency Melbourne helps you reach out to new customers and increase your brand awareness. However, many companies struggle with how best to use their digital tools.

In this blog post, we'll look at five of the most commonly used digital marketing tools, along with some tips on how they can be used effectively!

Google Analytics

Google Analytics is a free tool that helps Digital Marketing Company Melbourne track your website traffic. It tracks data about your website's visitors, including where they come from, what devices they use and how long they stay on your site. Google Analytics provides valuable insights into audience engagement with content and Digital Marketing campaigns.

Google Analytics also allows you to easily compare one campaign against another in order to make decisions about what works best for your business. For example: If one campaign had more conversions than another? Then it would be worth exploring further!

SEMrush

SEMrush is a popular tool utilised in Digital Marketing Service for keyword research, competitive analysis and backlink analysis. This paid tool can help you find out what competitors are doing in your industry and how they're ranking on the search engines.

You can also get an overview of where your site's traffic comes from by looking at its referring domains (or websites that send people over to yours).

SEMrush also offers PPC management capabilities, so you can optimize your ads based on keywords or phrases that work best for those terms.

Ahrefs

Ahrefs is a great tool for keyword research. It provides you with a list of the keywords your competitors are ranking for, as well as the search volume and competition level of those terms. You can use this information to see if there are any opportunities for you to improve your rankings in these categories.

You can also use Ahrefs to find out what keywords your customers are searching for so that you can provide them with more relevant content on your site or via email marketing campaigns.

Buffer

Buffer is a social media management tool that allows you to schedule posts to Facebook, Twitter, LinkedIn, and Google+ in advance. It's free for up to 5 people on your team—so if you're running a small business or freelancing agency with less than 10 employees (and even then, it might be worth it), this could be the best option for your organization.

Buffer is easy-to-use and has built-in features like scheduling posts across all platforms; share buttons; threaded conversations; post notifications; analytics reporting; email automation (if someone doesn't find something interesting enough after scrolling through their timeline); URL shorteners; sharing links using email or text message as well as creating mobile apps (which are actually quite popular).

MailChimp

MailChimp is a popular email marketing service that allows you to create and send newsletters, as well as track how many people open them. It's easy to use, free for up to 2,000 subscribers and has a wide range of templates.

Like many other tools on this list, MailChimp can be used by small business owners or large businesses alike. You can create an account with just one click when signing up for their site (it takes less than 10 minutes), which makes it ideal if you don't want or need any technical skills at all! If your company has any social media accounts or other types of content-sharing platforms that use emails regularly, then this might be worth adding to your workflow too!

Conclusion

In the end, it is clear that Digital Marketing Company Melbourne has become an integral part of any business. The tools listed above are just a few of the top tools that can help you get started today (or further down the road).